Recent Digital Marketing Changes that Marketers Should Know About

The world of digital marketing is dynamic. In order to survive, compete and thrive here – as a digital marketer or as an online entrepreneur – you have to keep yourself updated.

The best way of doing that is to keep track of all the recent changes that happen across multiple platforms in the digital marketing arena. It is important to understand that it includes not only digital marketing in general, but expands to social networking websites, online forums, and digital mediums of communication. Moreover, the process of driving traffic visitors and converting those leads is equally important.

All in all, you always have to be on your toes. In this post, we will mention a few important changes that recently influenced the way digital marketers should operate. But before we start, there is one more thing to mention.

Merely tracking the changes and keeping yourself updated may not be enough. You will also have to interpret their practical applications and realise how some of those changes affect your overall digital marketing strategy.

So let’s now see some of the important changes that have recently affected the digital marketing and, in particular, the social media marketing world.

Recent Changes in Facebook

When it comes to digital marketing, Facebook is one of those few names that always pop up first.

It is, without any doubt, the giant of social networking channels and, alongside Twitter, Facebook requires the bulk of your digital marketing efforts and attention.

However, having said that, Facebook keeps experimenting. Be it ‘the wall’ or ‘the timeline’, digital marketers always face the challenge of being up-to-date.

Recently, Facebook has made a few noticeable changes that directly affect online businesses, brand pages and digital marketers. The death of organic reach has been the biggest one.

Now, only a handful of your followers receive your Facebook updates and notifications, and because of this, digital marketers and online businesses are finding it difficult to reach their target audiences on Facebook. But it doesn’t mean that you can’t use this wonderful platform to nurture your existing leads or even to reach new ones. Your strategy just needs a little tweaking.

First of all, you will have to shift your focus to being more active and striking conversations with your target audience. This includes your existing customers as well as the new leads you are trying to capture. Secondly, you might have to spend a few bucks in promoting sponsored ads and posts for reaching new people. This may sound a bit harsh, but that’s the way Facebook is moving.

Apart from that, Facebook has also introduced several ‘Calls-to-Action’. So instead of the generic ‘click here’ button, you can now have different CTAs. Some of the most effective are:

Contact Us

Book Now

Shop Now

Sign Up

Use App

Last, but definitely not least, your Facebook strategy should include a definite content marketing plan. By having a separate content marketing strategy just for Facebook, you can reach a lot more people.

Recent Changes in Twitter

Twitter is relatively more stable and less prone to changes than Facebook. However, there have been a few noticeable changes in Twitter that will affect your overall digital marketing and social media marketing strategies.

One of the best changes for community managers, social media managers, and digital marketers in general is the ability to send tweets in direct messages. In my opinion, this will redefine the way Twitter conversations usually work. More specifically, it will be used extensively by online teams that work in collaboration.

Apart from that, Twitter is also working on a more refined algorithm that shows content on your Twitter newsfeed. This new algorithm means that, unlike Facebook, you will be able to see content from people you don’t even follow. And if you are promoting an online business or brand, you’d like to think that many people would receive your content even if they weren’t following you.

This is how Twitter officially explains this:

‘Additionally, when we identify a Tweet, an account to follow, or other content that’s popular or relevant, we may add it to your timeline. This means you will sometimes see Tweets from accounts you don’t follow. We select each Tweet using a variety of signals, including how popular it is and how people in your network are interacting with it. Our goal is to make your home timeline even more relevant and interesting.’

Before we end this Twitter segment, there is one more change that you should know about … and it’s quite a big one.

With a new advanced search option, you can now search every tweet from the Twitter archives; and yes, the archives go back to 2006 when Twitter first launched. Moreover, there are several different options in the advanced search menu that can help you find the exact information you are looking for.

Recent Changes in LinkedIn

LinkedIn has come a long way since it was first launched. In my opinion, this is the platform that recently experienced the most changes.

First of all, LinkedIn has significantly improved the data and statisitics it provides for you. For instance, you now get a richer view and an advanced set of data on ‘Who’s Viewed Your Profile?’ Moreover, you also get a nice chart with very useful graphics that explain your online activity and the impact it has had on your online visibility on LinkedIn.

Apart from that, one of the best recent changes by LinkedIn is its redesigned blogging interface. LinkedIn has been very active in transforming itself to become an authoritative platform for publishing blog posts and sharing insights. The new, redesigned blogging interface is particularly helpful in that regard. It is expected that increasing numbers of digital marketers, online businesses and freelancers will be using it with great benefits.

Moreover, many of these changes can help you make your profile more credible and complete. From recommendations to endorsements, and from completed projects to portfolio items, you can do numerous things with LinkedIn now-a-days.

Pointers

  • To thrive in the digital marketing world you must stay ahead of changing trends
  • You will also have to interpret how these trends affect your overall digital marketing strategy
  • The end of organic reach on Facebook means that now only a handful of your followers receive your Facebook updates and notifications
  • This means you will have to be more proactive to reach your target audience and even pay to promote ads and posts to reach new people
  • Facebook has also introduced several new ‘call to action’ buttons, instead of the generic ‘click here’, for example ‘contact us’ or ‘book now’
  • A separate content marketing strategy for Facebook is a must
  • You can now search every tweet from the Twitter archives going back to when it was launched in 2006 and can also send tweets in direct messages
  • Twitter is also working on a more refined algorithm that will allow you to see popular or relevant content in your news feed, even from people you don’t follow
  • LinkedIn has recently redesigned its blogging interface and has significantly improved the data and statistics it provides for you about your profile
  • Many of these changes can help you make your LinkedIn profile more credible and complete

 

Apr 14, 2015