All Marketers Are Liars

Popular and easy to read book by a renowned business writer which builds on his previous book ‘The Purple Cow’ to develop the concept of ‘new’ marketing. The central idea is that customers want to buy into a story about a particular product that supports their own worldview and meets their preconceived ideas. Contrary to the implication of the title Godin supports stories and ideas that are genuine and honest as these, he says, produce the best results.

Aug 7, 2014