Built to Last

Built to last takes a well organised, in-depth look at eighteen of the world’s most enduring and remarkable companies and asks the question ‘what makes them different?’ The book is the result of a 6 year university-led research project and aims to provide a roadmap for building a successful company. An enjoyable read in its own right as it follows these exceptional companies from their inception to their current position of international dominance.

Aug 6, 2014