Good to Great

Acclaimed author of ‘Built To Last’ Jim Collins takes an in-depth look at 11 companies that, in his view, have managed to make the transition from good to great. The list, whittled down from over 1400, includes household names like Gilette and Collins’ analysis takes the same kind of rigorous approach that has made his previous work so popular. The results are surprising: He downplays the usefulness of a particular CEO, product or marketing strategy in favour of creating and encouraging a culture of discipline.

Aug 6, 2014