Innovation and Entrepreneurship

Introductory text designed for new students of business and economics by one of the most well-respected business writers of the 20th century. The text is well pitched for individuals new to the subject and leads easily to a discussion of the most important theories by way of interesting and colourful examples. The newest edition also includes sections dealing with aspects of entrepreneurship that are more relevant today: sustainability, social responsibility and the like.

Aug 6, 2014