Positioning – The Battle for Your Mind
In the age of mass media, getting your message across to an increasingly sceptical public is difficult. Positioning approaches this problem emphatically. Well written by industry experts who lay out a revolutionary new approach to occupying ‘space’ within your market such that your message gets heard, competitors find it difficult to get in behind you, and even repositioning your rivals in order to expose their weaknesses.
Aug 7, 2014