Social Physics – How Good Ideas Spread

Alex ‘Sandy’ Pentland is widely regarded as the ‘father’ of the new discipline of Social Physics, which considers human behaviour in terms of social networks behaving as physical systems rather than as a collection of individuals behaving rationally – as does the conventional economic model.  His insights are startling and, in the current era of ‘Big Data’ technology, essential for everyone looking to get ahead of the curve.

Aug 7, 2014