The Long Tail

A paradigm-bending look at the new economics of the 21st century. The ‘Long Tail’ is that portion of the total output of an industry (film, tv, literature etc) that misses the mainstream but is still widely accessible to consumers over the internet. He encourages us to ignore the ‘hits’ of our time and scour the fringes for the innovation that will produce a profit without following the crowd.

Jul 17, 2014