Recent Digital Marketing Changes Marketers Should Know

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The world of digital marketing is a really dynamic one. In order to survive, compete and thrive here – as a digital marketer or as an online entrepreneur – you have to keep yourself updated.

The best way of doing that is to keep track of all the recent changes that happen across multiple platforms in the digital marketing arena. It is important to understand that it includes not only digital marketing in general, but it even expands to social networking websites, online forums, and digital mediums of communication. Moreover, the process of driving traffic visitors and converting those leads is also equally important.

All in all, you always have to be on your toes. In this post, we will mention a few important changes that recently changed how digital marketers should operate. But before we start, there is one more thing that should be mentioned.

Merely tracking the changes and keeping yourself updated may not be enough. You will also have to interpret their practical applications and realise how some of those changes affect your overall digital marketing strategy.

So let’s now see some of the important changes that have recently affected the digital marketing and, in particular, the social media marketing world.


Recent Changes in Facebook

When it comes to digital marketing, Facebook is one of those few names that always pop up first.

It is, without any doubt, the giant of social networking channels. And, alongside Twitter, Facebook requires the bulk of your digital marketing efforts and attention.

However, given said that, Facebook keeps experimenting with different things. Be it “the wall” or “the timeline”, digital marketers always face the challenge of being up-to-date.

Recently, Facebook has made a few noticeable changes that directly affect online businesses, brand pages and digital marketers. The death of organic reach has been the biggest one.

Now, there is only a handful of your followers that receive your Facebook updates and notifications. And because of this, digital marketers and online businesses are finding it difficult to reach their target audience on Facebook. But it definitely doesn’t mean that you can’t use this wonderful platform to nurture your existing leads or to even reach new ones. Your strategy just needs a little tweaking.

First of all, you will have to shift your focus to being more active and striking conversations with your target audience. This includes your existing customers as well as the new leads you are trying to capture. Secondly, you might have to spend a few bucks in promoting sponsored ads and posts for reaching new people. This may sound a bit harsh, but that’s the way Facebook is moving towards.

Apart from that, Facebook has also introduced several “Calls-to-Action”. So instead of the generic “click here” button, you can now have different CTAs. Some of the most effectives ones are:

  • Contact Us
  • Book Now
  • Shop Now
  • Sign Up
  • Use App

Last, but definitely not the least, your Facebook strategy should include a definite content marketing plan. By having a separate content marketing strategy just for Facebook, you can reach a lot more people.


Recent Changes in Twitter

Twitter is relatively more stable and less-prone to changes than Facebook. However, there have been a few noticeable changes in Twitter that will affect your overall digital marketing and social media marketing strategies.

One of the best changes for community managers, social media managers, and digital marketers in general is the ability to send tweets in direct messages. In my opinion, this will redefine the way Twitter conversations usually work. More specifically, it will be used extensively by online teams that work in collaboration.

Apart from that, Twitter is also working on a more refined algorithm that shows content on your Twitter newsfeed. This new algorithm means that unlike Facebook, you will be able to see content from people you don’t even follow. And if you are promoting an online business or brand, you’d like to think that there will be a lot of people who may get your content even if they aren’t following you.

This is how Twitter officially explains this:

“Additionally, when we identify a Tweet, an account to follow, or other content that’s popular or relevant, we may add it to your timeline. This means you will sometimes see Tweets from accounts you don’t follow. We select each Tweet using a variety of signals, including how popular it is and how people in your network are interacting with it. Our goal is to make your home timeline even more relevant and interesting.”

Before we end this Twitter segment, there is one more change that you should know about … and it’s kind of a big one.

With a new advanced search option, you can now search every tweet from the Twitter archives. And yes, the archives go back to 2006, when Twitter first launched. Moreover, there are several different options in the advanced search menu that can help you find the exact information you are looking for.


Recent Changes in LinkedIn

LinkedIn has come a long, long way since it was first launched. In my opinion, it is this platform that recently experienced the most amount of changes.

First of all, LinkedIn has significantly improved the data and statisitics it provides to you. For instance, you now get a richer view and an advanced set of data on “Who’s Viewed Your Profile?”. Moreover, you also get a nice chart with very useful graphics that explain your online activity what kind of an impact it had on your online visibility on LinkedIn.

Apart from that, one of the best recent changes by LinkedIn is its redesigned blogging interface. LinkedIn has been very active in transforming itself to become an authoritative platform of publishing blog posts and sharing insights. The new, redesigned blogging interface is really helpful in that regard. It is expected that more and more digital marketers, online businesses and freelancers will be using it with great benefits.

Moreover, there have been many numerous changes that can help you make your profile more credible and complete. From recommendations to endorsements, and from completed projects to portfolio items, there are a lot of things you can do with LinkedIn now-a-days.


Digital Marketing in 2015

Earlier, we discussed some of the recent changes in the social media marketing world. On the other hand, digital marketing in general is also going undergoing a change. 2015 is going to be an important year for digital marketers, and if you haven’t evaluated your digital marketing strategy yet, it is high time that you do it.

We’ve already discussed some of the most important digital marketing trends and predictions for 2015 in one of our previous posts. It is highly recommended that you read it. But in a nutshell, here are a few really important points:

  • Social media marketing is going to be more important than ever.
  • Online businesses will focus more on analytics and conversion optimisation.
  • Mobile devices, smartphones and tablets will become the primary way of surfing the web. Your entire online marketing strategy will base around mobile devices and their usage.
  • Email marketing will remain as the most important and effective medium of online marketing.


Final Words

Digital marketing is one of the most dynamic fields you will ever come across. There are so many things that require you immediate attention. Multiple social media websites, forums, introduction of new software and apps, analytics tools, digital marketing tactics and strategies, and a constant introduction of new devices, like mobile devices, smartphones, tablets, mobile watches, etc. are some of the many things you should be aware of.

Some of the changes that I mentioned in this article are really important, and they even might change the way your digital marketing plans have worked till now.

But there is no reason to worry. Embrace these changes, keep your eyes open for the new one, and stay tuned to learn more about digital marketing and how to make your online business successful.


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Jul 1, 2015